Tugboat Chugs through Rough Waters
In the Global Economic Meltdown, Software Start Up Builds Momentum

New York, New York

Selkie Software, the breakthrough data recovery technology offered by Tugboat Enterprises, has managed to make progress in growing its business despite the international financial challenges.


2008 was Tugboat’s best year in its four-year life as a software start-up company, achieving a number of milestones in development and positioning for a banner year in 2009 and the conclusion of significant partnership agreements.


“We survived many challenges in 2008 and had to react quickly to a changing world economy. It was a bit like living through a financial earthquake. Having made progress even in the last quarter of 2008, we are optimistic about 2009 and see a number of excellent opportunities to grow our company,” stated Judi Tyabji Wilson, CEO.


Milestones achieved included:


  • • Recruiting an experienced Vice President of Sales to the management team;
  • • Initiating Enterprise licenses and OEM deals with Tier One companies;
  • • Signing partnership agreements with a number of software companies;
  • • Initiating and running joint sales campaigns;
  • • Receiving the prestigious Emerging Technology designation from the Channel Resellers Network (CRN);
  • • Engaging in targeted Research and Development to create a suite of data recovery ‘push’ products;
  • • Received recognition for outstanding quality from Softonic, Tucows, Shareware Junkies, PC-Net Online, the Globe and Mail, and other premium reviewers;
  • • Released Selkie Freedom, Selkie IT, Selkie Music Mover, Selkie Email Recovery and upgraded the Selkie Software suite to meet new hardware and software demands;
  • • Launched a blog “Selkie Musings”;
  • • Presented on affiliate marketing at the Software Industry Conference in Boston;
  • • And many other innovations.


The Tugboat management team believes the economic challenges present an opportunity to grow the customer base for Selkie Software, as users learn to save money and time using data recovery process.


Tugboat Enterprises’ line of data recovery products, Selkie Software, specializes in do-it-yourself data recovery. When Windows crashes, Selkie by-passes the Windows Operating System and allows the user to pull their data off their computer. Selkie Software runs off a CD or a USB key.


Selkie Software was designated an Emerging Technology for 2008 by Computer Reseller News (CRN) because of the valuable opportunities it provides home users, IT professionals, and large companies to save money, time, and data. Find out more about Selkie Rescue and partnership opportunities at www.SelkieSoftware.com or one of the following sites:


www.SelkieRescue.com
www.SelkieIT.com
www.SelkieFreedom.com
www.SelkieQFT.com
www.SelkiePhoto.com
www.SelkieMusic.com
www.SelkieEmail.com
http://myselkie.com/musings


For Enterprise Licensing, contact Paul Flanagan, VP Sales and Business Development, at 1-888-688-9199.


Summary:


In this economy many companies struggle to keep afloat. One software company, Tugboat Enterprises Inc., has kept is keeping its head up with a positive attitude.